The images included in this post is AI-generated
It’s no secret: our dress says much about who we are. The right outfit can communicate confidence, credibility, and approachability before we even say a word. And when it comes to professional headshots—whether for LinkedIn, your company website, or a personal brand—that impression matters. The goal? To look like the best version of yourself, someone others want to trust and connect with. But choosing that perfect look can be tricky. What’s too bold? Too casual? Don’t worry—this guide has you covered with practical tips to help you step in front of the camera feeling prepared and looking your best.
Understanding the Purpose & Audience of Your Headshot
Consider how your attire will affect first impressions when preparing for a headshot. Research highlights that professional clothing can enhance perceptions of credibility, intelligence, and reliability, while more casual looks can convey approachability. Studies, such as one by the University of Nevada, show that our appearance significantly impacts how others view traits like competence and trustworthiness. This effect on perception is particularly influential in professional environments, where attire is tied to identity and career success. To make the right impression, choose clothing that aligns with the audience’s expectations and your professional goal.
Examples of Headshot Purposes
Purpose | Ideal Style | Considerations |
Corporate or Business Profile | Formal, classic attire | Stick to clean, professional pieces. |
Creative Industry | Casual but stylish, a bit unique | Show personality without going overboard. |
Personal Branding | Friendly, professional | Mix formal with personal flair. |
Academic or Author Headshots | Professional yet approachable | Keep it neat and timeless. |
Style Tips For Choosing The Perfect Colors In Your Headshots
Choosing Colours for Your Headshots
Colours can make or break a headshot. While bold, bright colours may catch the eye, they can also overpower your face, which should be the proper focus. Instead, opt for classic, neutral tones that compliment your skin tone and avoid distractions.
- Best Colours: Navy, charcoal grey, beige, soft pastels, black, and deep greens are flattering for most skin tones.
- Avoid Excessive Patterns: Patterns like checks or polka dots can be distracting. Stripes or tiny dots sometimes “buzz” on camera.
- Bring Some Life with Subtle Colour:If you want to add personality, choose subtle colours in muted shades that add vibrancy without being overpowering.
Fabric and Texture Choices Matter
Believe it or not, fabric choices are vital! Texture adds dimension to your photo and makes your outfit appear more sophisticated.
- Avoid Shiny or Reflective Fabrics: Satin or shiny fabrics reflect light, which can be unflattering on camera.
- Opt for Structured Pieces: A blazer or jacket with a slight structure adds formality without being too stiff.
- Layering Adds Depth: Layers like cardigans or blazers can add depth to the image, giving it a three-dimensional feel.
Choosing The Right Style For Your Industry
Your outfit should reflect your field of work and the tone of your brand. Here’s how to dress depending on your industry or job.
Formal or Corporate StyleÂ
For those in finance, law professionals, consulting, or other traditional fields, a polished and structured look conveys competence and trustworthiness.
- Suit Up: A well-fitted suit jacket or blazer is key for a classic, powerful look.
- Simple Shirts: Underneath, a crisp white or light blue dress shirt or blouse works well, providing a clean canvas that draws attention to your face.
- Consider Ties and Accessories: For men, a tie in a complementary color can work wonders. For women, minimal jewelry and tasteful accessories create a refined appearance without detracting from the overall effect.
Creative or Casual Style
For those in creative industries, a professional yet approachable vibe often works best. Here’s how to find that perfect balance.
- Keep It Simple but Memorable: Try solid-coloured tops with exciting textures or tailored fits. Avoid overly trendy items that might not age well.
- Add Personal Style with Accessories: A stylish scarf, unique necklace, or well-crafted watch can reflect personality without overshadowing the photo.
- Use Smart Casual Elements: Try blazers in softer colours, or skip the jacket for a more relaxed button-down shirt or a structured blouse.
Entrepreneurial or Personal BrandÂ
When it comes to entrepreneurship, you might instantly think why your business needs professional headshots?.For business owners, influencers, or freelancers, headshots often blend professionalism with personality. Here’s how to strike that balance:
- Express Your Brand: If your brand is warm and approachable, choose soft, inviting colours. For a dynamic, high-energy brand, consider vibrant but controlled colours.
- Mix Formal with Personal: A classic blazer with a unique colour or textured scarf adds personal style without sacrificing professionalism.
- Avoid Logos or Graphics: Even for a personal brand, skip any loud logos or branded graphics to keep the focus on you.
Grooming And Final Touches
Looking your best on shoot day doesn’t stop with clothing. Pay attention to grooming and finishing touches to enhance your look.
Hair and Makeup Tips
- Keep Hair Clean and Simple: Style your hair in a way that reflects your typical professional appearance but avoid experimenting with a new look right before the shoot.
- Natural Makeup for a Polished Look: Use a light foundation to even skin tone, with subtle touches on the eyes and lips. This enhances features without looking overdone.
- Avoid Shiny Products: Opt for a matte finish in makeup products to avoid unwanted shine, as this can catch excess light on camera.
Accessorising Thoughtfully
- Minimal Jewellery: Simple earrings or a delicate necklace can enhance your look without drawing attention away from your face.
- Watch the Details: If you wear a watch or ring, ensure it’s clean and subtle. Accessories should add to, not detract from, your overall image.
- Glasses vs. No Glasses: If you usually wear glasses, bring both frames and a no-glasses look if possible. Anti-reflective lenses help prevent glare on the camera.
Preparing The Day Of Your Photoshoot
A little preparation goes a long way. Follow these steps to feel and look your best on the day of your professional headshots.
Tips for the Day of the Shoot
- Get a Good Night’s Sleep: Rested skin and bright eyes make a difference, especially in high-quality photos.
- Drink Plenty of Water: Hydration keeps your skin looking fresh and energized.
- Avoid Over-Caffeinating: Caffeine can make you feel jittery and add puffiness to the skin.
Pose and Posture Tips
- Relax Your Shoulders: Tension in the shoulders can translate into stiffness in the photo. Roll your shoulders back and take a deep breath before each shot.
- Slight Lean Forward: A gentle lean toward the camera creates engagement, giving a confident and friendly vibe.
- Experiment with Expressions: For different tones, try a subtle smile or a natural, relaxed face. Your photographer can help guide you through these.
Let Us Help You Make Your Next Headshot The Best One Yet!
Professional headshots are an investment in your career and personal brand. Dressing thoughtfully and aligning your look with your field helps your image capture the essence of your professional persona. The right outfit doesn’t just look good; it makes you feel confident, prepared, and ready to make a lasting impression. Choose carefully, relax, and let your personality shine through that camera lens.
If you’re looking for expert guidance to capture the perfect headshot, our team at DNB Productions specialises in professional headshot photography. We tailor each session from corporate to creative industries to highlight your unique qualities and create a powerful, memorable image. Explore our services to elevate your professional profile.