Even Getty Admits Real Photos Beat AI Now
The Same Company Selling AI Images Just Told You to Trust Real Ones More This week, AI stopped being background noise and became the headline. Anthropic’s CEO published an essay calling on the industry to slow down. OpenAI’s CEO agreed publicly and pushed the company’s IPO back to 2027 over safety concerns. When the people […]
Why Photography Belongs in Your Company’s Brand Guidelines
I read a lot of briefs. Most of them tell me what they want photographed and when. Almost none of them tell me what it should look like. This week I read one that did. A potential client laid out style and art direction with real specificity, not just “professional headshots” or “clean, modern feel,” […]
Your Product Photos Are Costing You Contracts
When procurement teams land on your website and your product photos look like they were shot on a phone under warehouse lighting, they notice. Flat light, bad angles, and blown reflections do not just look unprofessional — they undermine the engineering precision your company spent years building. For industrial and manufacturing companies in Houston, this […]