How Much Does a Headshot Cost in 2025? __ Your Complete Pricing Guide
Table of Contents
A professional headshot in the U.S. can cost anywhere from $500 to $1,500, depending primarily on three factors: the photographer’s experience, the location, and the services included. Photographers with years of experience and a solid portfolio usually charge toward the higher end — especially in major cities like New York or LA.
Meanwhile, in smaller towns or working with someone just starting out , you’ll often find more budget-friendly options.The type of session also makes a big difference — a basic in-studio shoot costs much less than a multi-look session with retouching and creative direction.
But we didn’t want to leave it at assumptions or broad estimates.
To get real answers, we manually reviewed hundreds of photographer websites across all 50 U.S. states — digging into live pricing, package options, and the value behind those extra services.
So if you’ve ever found yourself asking why one headshot costs $500 and another runs over $1,200, you’re not alone. Here’s everything we discovered.
We spent nearly 22 hours analyzing over 750 local photographer websites across the U.S. What we found is that professional headshot prices typically range from $500 to $1,500 nationwide. The reason for this wide range? It largely comes down to four things: your region, location, the photographer’s experience, and what’s included in the package.
Professional Headshots Pricing by Region
East Coast (NYC, Boston & Beyond)
According to regional pricing analyses and market demand studies, the East Coast consistently ranks among the highest-priced areas for professional services, including headshots—especially in major metro hubs like NYC and Boston.
| State | Average Cost |
|---|---|
| New York | $399 |
| Massachusetts | $400 |
| Maryland | $375 |
| New Jersey | $250 |
West Coast (California, Seattle & More)
Studies on regional service pricing reveal that the West Coast, particularly California, commands premium rates for professional headshots due to high demand and a concentration of upscale service providers.
| State | Average Cost |
|---|---|
| California | $450 |
| Washington | $449 |
| Oregon | $250 |
| Hawaii | $265 |
South (Texas, Florida, Georgia, etc.)
The South offers a wide range — with some big cities being more expensive, but overall lower median costs than coastal metros.
| State | Average Cost |
|---|---|
| Texas | $300 |
| Florida | $225 |
| Georgia | $300 |
| North Carolina | $325 |
Midwest (Illinois, Ohio, Michigan)
This is generally the most affordable region, offering good value for professional headshots especially in smaller cities.
| State | Average Cost |
|---|---|
| Ohio | $200 |
| Indiana | $175 |
| Illinois | $315 |
| Michigan | $300 |
Headshot Pricing by Location
When people search for services like “headshots near California” or “headshots near New York,” they’ll quickly see that pricing isn’t universal — in fact, it can vary by hundreds of dollars depending on where you’re located. Here’s what the real numbers say:
| City/Region | Average Price Range |
|---|---|
| New York City, NY | $283 – $1,200 |
| Los Angeles, CA | $275 – $1,000 |
| Chicago, IL | $250 – $750 |
| San Francisco, CA | $300 – $1,000 |
| Washington, D.C. | $250 – $800 |
| Boston, MA | $250 – $700 |
| Seattle, WA | $200 – $600 |
| Denver, CO | $299 – $545 |
| Atlanta, GA | $150 – $500 |
| Dallas, TX | $150 – $450 |
| Houston, TX | $150 – $450 |
| Miami, FL | $200 – $600 |
| Phoenix, AZ | $150 – $400 |
| Philadelphia, PA | $200 – $650 |
| Portland, OR | $200 – $500 |
| Austin, TX | $150 – $500 |
| Raleigh, NC | $145 – $300 |
| Pittsburgh, PA | $85 – $275 |
| Nashville, TN | $150 – $400 |
| Indianapolis, IN | $100 – $300 |
| Columbus, OH | $100 – $300 |
| Kansas City, MO | $150 – $350 |
| New Orleans, LA | $150 – $400 |
| Albuquerque, NM | $150 – $350 |
| Omaha, NE | $100 – $300 |
| Salt Lake City, UT | $150 – $400 |
| Birmingham, AL | $100 – $300 |
| Richmond, VA | $150 – $350 |
| Hartford, CT | $200 – $500 |
| Buffalo, NY | $100 – $300 |
| Des Moines, IA | $100 – $300 |
| Boise, ID | $100 – $300 |
| Little Rock, AR | $100 – $300 |
| Charleston, SC | $150 – $400 |
| Jacksonville, FL | $150 – $400 |
| Louisville, KY | $100 – $300 |
| Milwaukee, WI | $150 – $400 |
| Oklahoma City, OK | $100 – $300 |
| Tulsa, OK | $100 – $300 |
| Memphis, TN | $100 – $300 |
| Providence, RI | $150 – $400 |
| Cleveland, OH | $100 – $300 |
| Detroit, MI | $100 – $300 |
| Minneapolis, MN | $200 – $500 |
| Anchorage, AK | $150 – $400 |
| Honolulu, HI | $200 – $500 |
| Las Vegas, NV | $200 – $500 |
| Orlando, FL | $150 – $400 |
| San Diego, CA | $250 – $700 |
| San Antonio, TX | $150 – $400 |
| Sacramento, CA | $200 – $500 |
Headshot Pricing by Photographer Experience
Photographer experience plays a big role in how much you’ll pay for a headshot. Whether you’re booking your first session or upgrading your professional brand, understanding these experience tiers can help you budget wisely. Prices typically increase by around 20% as you move from one level to the next.
Entry-Level Photographers
These are photographers with less than 2 years of experience, often still building their portfolio. They usually offer more affordable sessions with basic setups and minimal retouching.
- Typical Price Range: $400–$500
- Includes: One outfit, simple backdrop, 1–2 edited images
- Best for: Students, job seekers, or anyone needing a clean, budget-friendly headshot
Mid-Level Photographers
With 2 to 5 years of experience, mid-level photographers have a more polished style, consistent lighting, and better posing guidance. Their prices are typically about 20% higher than entry-level.
- Typical Price Range: $500–$600
- Includes: 2–3 outfit changes, studio or natural light options, 3–6 retouched images
- Best for: Professionals, small business owners, or actors starting to build a portfolio
Expert-Level Photographers
Experts bring 5+ years of experience, a refined process, and often a personal brand of their own. Their prices are roughly 20% above mid-level, reflecting both skill and service quality.
- Typical Price Range: $600–$750+
- Includes: Creative direction, multiple looks, premium editing, fast turnaround
- Best for: Executives, public figures, creatives, or anyone investing heavily in their image
What’s Included in a Headshot Session Package?
Headshot pricing isn’t just about the time spent in front of the camera — it’s about what you actually walk away with. Most professional photographers offer packages that vary by session length, number of outfit changes, image count, and editing services
Headshot Session Duration vs Cost
The time spent in a session plays a big role in pricing. More time usually means more outfit changes, lighting setups, and image variety — which naturally drives the cost up.
Session Type | Duration | Typical Cost Range |
Short Session | 15–30 minutes | $150–$350 |
Mid-Range Session | 30–90 minutes | $300–$600 |
Extended Session | 2+ hours | $600–$1,200+ |
Shorter sessions are ideal for quick LinkedIn headshots or student photos. Mid-range sessions work well for professionals who want multiple looks. Extended sessions are often booked by actors, models, or entrepreneurs needing a full suite of personal brand content.
Number of Photos You Can Expect from a Headshot Session
The number of photos you’ll receive varies based on the session length and purpose. Here’s what to expect:
- Short Sessions (15–30 minutes): Typically yield 20–40 images to choose from
- Mid-Range Sessions (30–90 minutes): Expect 50–100+ image options
- Extended Sessions (2+ hours): Can produce 150–300+ photos
The type of shoot also impacts image volume. Modeling and lifestyle shoots may produce more images due to variety and posing changes, while business headshots are more focused and structured, with fewer but more intentional images.
Number of Edited Photos Included
Raw photos are usually not delivered — photographers include a set number of professionally retouched images in each package.
- Basic Packages: 1–3 edited photos included
- Standard Packages: 5–10 retouched images
- Premium Packages: 15–20+ high-end edits
Additional retouched images can often be purchased à la carte, usually ranging from $25 to $100 per image, depending on the level of retouching (basic blemish removal vs full skin tone smoothing, flyaway hair edits, etc.).
Now let’s flip the lens: Instead of just thinking “how much?”, let’s look at what you’re actually paying for. |
Headshot Pricing Breakdown by Service Type
Headshot pricing isn’t always one-size-fits-all. While some photographers charge by session, others break it down per look or offer bundled packages. Understanding how each service type affects the cost will help you choose what fits your needs (and your budget).
Per Look
A “look” typically means one complete outfit and setup — including background, lighting, and styling. If you change your clothes and background, that’s a second look, and it’s usually billed separately.
- Average Cost per Look: $100–$250
- Who this is for: Actors, models, or business professionals who want variety (e.g., one corporate look, one casual).
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Tip: If you’re booking multiple looks, some photographers offer discounted add-on pricing for extra looks beyond the first.
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Per Session
Some photographers charge a flat session fee, regardless of how many looks or outfit changes you include (within reason). This is common for personal branding or corporate clients.
- Average Flat Rate: $400–$700
- Includes: 30–60 minutes of shooting, up to 2–3 outfit changes, light retouching on a few selected images
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Tip: This is how Dnb headshot pricing is structured — simple, upfront, and ideal for professionals who want clarity in cost.
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All-Inclusive Package
An all-inclusive package bundles everything: the session, editing, outfit changes, makeup, and final image delivery. These are designed for clients who want a premium, turnkey experience.
- Average Package Price: $700–$1,200+
- Includes: Pre-session consultation, multiple looks, professional makeup, fully retouched images, digital gallery
- Best for: Executives, creatives, or brands building cohesive marketing visuals
Day Rates / Hourly Pricing
For corporate events, on-site team sessions, or large group bookings, photographers may charge by the hour or by full/half-day.
- Average Hourly Rate: $200–$350
- Half-Day Rate: $600–$900
- Full-Day Rate: $1,200–$2,000+
- Best for: Companies scheduling back-to-back headshots, events, or marketing shoots across teams
Studio Headshots vs Outdoor Headshots: Price Comparison
The location of your headshot session can impact the cost, especially if special permits, lighting, or travel are involved.
| Aspect | Studio Headshots | Outdoor Headshots |
|---|---|---|
| Setting | Indoor, controlled lighting | Natural environment, location-based |
| Look & Feel | Clean, polished, professional | Natural, approachable, lifestyle-focused |
| Time Required | Shorter setup and shoot time | Longer due to travel, light conditions, and setup |
| Average Cost | $350–$600 | $450–$750 |
| Best For | Corporate professionals, LinkedIn profiles | Creative industries, personal branding, casual professionals |
| Extra Costs? | Usually none (all in-studio) | Possible permit fees or travel surcharges |
| Main Advantage | Consistency and efficiency | Unique backgrounds and natural light for a softer look |
Headshot Pricing by Profession / Industry
The cost of a headshot can shift dramatically depending on your profession. Whether you’re updating a corporate directory, building an acting portfolio, or capturing branding photos for a LinkedIn profile, the industry you’re in influences both the price and the package offerings. Here’s a breakdown by use case:
Corporate Headshot Pricing
Business professionals and executives typically invest in polished, studio-quality headshots designed for company websites, internal directories, press releases, and LinkedIn.
- Typical Price Range: $400–$800 per person
- What’s Included: 1–2 outfit changes, retouching, and 1–3 final images
For team headshots, prices drop with volume.
- Small Teams (5–10 people): ~$150–$300 per person
- Large Teams (20+ people): Flat rates starting around $1,500–$2,500 per day
Many photographers offer on-site setup and consistent lighting so every team member looks cohesive across the brand.
LinkedIn Headshot Packages
As research by LinkedIn Talent Solutions shows, professionals with a strong and consistent online presence are 40% more likely to be contacted by recruiters— driving demand for LinkedIn-specific headshot packages that offer multiple looks, backgrounds, and retouched images.
- Single-Purpose Packages (for LinkedIn only): $300–$450
- Dual-Purpose Packages (LinkedIn + Company Website): $450–$600
- Multi-Purpose Branding Packages (LinkedIn, personal websites, press use): $600–$1,000+
These sessions often include 1–3 outfits, multiple backgrounds, and a handful of retouched images. They’re especially useful for professionals looking to maintain a consistent presence across platforms.
Actor Headshot Rates
According to Backstage, high-quality headshots are essential casting tools, especially in competitive markets . It ranges from budget to luxury, depending on the level of production and photographer’s reputation.
- Basic Packages: $150–$400 — 1 look, minimal retouching, ideal for students or new actors
- Mid-Range Packages: $400–$750 — 2–3 looks, professional editing, direction included
- High-End Packages: $750–$1,500+ — 4+ looks, top-tier lighting, makeup artist, studio + outdoor, high-end retouching
Modeling Headshot Cost
Modeling headshots are often more stylized and portfolio-driven than standard corporate headshots.
- Average Cost: $500–$900
- Factors Influencing Cost:
- Number of looks/outfits
- Makeup/hair stylist inclusion
- Studio vs outdoor or on-location shots
- Purpose (e.g., agency submission vs editorial portfolio)
Creative direction, posing help, and mood board planning also raise prices for serious modeling shoots.
Student Discounted Headshots
Many photographers offer student discounts or budget packages, making professional headshots more accessible for grads or internship applicants.
- Cost Range: $150–$300
- Often includes 1 outfit/look, 1–2 retouched images, and a 20–30 minute session
- Best for resumes, college apps, LinkedIn, or grad announcements
Discounts are sometimes available for bookings made in groups (3+ students), or at college-hosted photo days.
Group Headshots (Teams & Offices)
When shooting headshots for companies, pricing depends on group size, location, and shoot complexity.
- Small Group (5–15 people): $150–$300 per person
- Larger Offices (20+ people): Day rates range from $1,500 to $3,000+
Key Factors:
- Travel/setup requirements
- Number of final images per person
- Whether group photos are included
- Consistency in lighting and posing across all shots
Photographers may offer volume discounts, especially if booked for multiple departments or locations.
Events and Conferences
At trade shows, conventions, or business conferences, photographers often set up on-site headshot booths.
- Cost Range: $1,000–$3,500+ per day
- Influencing Factors:
- Number of attendees photographed
- On-site delivery of images
- Branding options like custom backdrops or watermarked images
- Services included (retouching, tethered previews, backdrop changes)
- Travel and equipment logistics
Event headshots offer both individual value and brand visibility, making them a popular add-on at B2B events.
Understanding the Real Value Behind Headshot Cost
When you’re pricing headshots, the real question isn’t just how much it costs — it’s whether that cost actually aligns with your goals, budget, and what you hope to get in return. A $750 headshot may sound steep at first, but if it helps land a dream job, attract clients, or build a trusted personal brand, it could be the best investment you make this year.
What Affects Headshot Pricing the Most?
Headshot costs aren’t random — they reflect a number of real, tangible variables. The biggest factors influencing pricing include:
- Photographer’s Experience: Seasoned professionals charge more, but also bring consistent quality and proven results.
- Time Commitment: Longer sessions or multiple locations cost more due to setup, shooting, and post-production time.
- Type of Headshot: Corporate headshots, modeling portfolios, and actor headshots all differ in complexity and styling.
- Travel & Location: Outdoor sessions or on-site corporate shoots may include travel fees or location permit costs.
- Image Deliverables: The number of images provided and the extent of retouching heavily impact the price.
- Licensing & Usage Rights: If you plan to use your headshot commercially (ads, press, billboards), expect higher pricing to cover image rights.
These factors add up — and help explain why prices range from $150 for a student mini-session to $1,500+ for a multi-look commercial shoot.
Is It Worth Paying More for a Professional Headshot?
Yes — in most cases, it absolutely is. Especially if your career or business depends on making a powerful first impression.
A professionally lit, well-composed, and expertly retouched headshot communicates credibility, confidence, and trust. It can:
- Increase engagement on LinkedIn profiles
- Improve trust on business websites or speaker bios
- Attract higher-value clients or job offers
- Elevate personal brand perception
Low-cost DIY shots often fall flat in comparison — lacking polish, proper lighting, or composition. If your headshot represents your personal or business brand, investing in a professional image is rarely a bad move.
When a Higher Price Makes Sense
There are times when paying more isn’t just worth it — it’s necessary:
- You’re an executive, entrepreneur, or public-facing professional
- You need photos for press, branding, book covers, or media kits
- You’re building a modeling or acting portfolio with multiple looks
- You want creative direction, makeup, wardrobe styling, and retouching bundled
Premium pricing often reflects a full-service experience, not just better image quality.
Scenarios Where Budget Headshots Make Sense
If your needs are more basic or your budget is tight, affordable headshot options can still deliver good value — when done right:
- You’re a student needing a LinkedIn profile photo
- You only need one clean, professional image for internal company use
- You’re just starting out and want something simple but polished
In these cases, mini-sessions or local photographers offering $150–$300 packages can work well just make sure to review their portfolio beforehand.
Still Got Questions? Let’s Clear Them Up. |
Do You Tip a Headshot Photographer?
Tipping a headshot photographer isn’t mandatory, but it’s a thoughtful way to show appreciation for their time, effort, and the quality of the final images. While most photographers don’t expect tips — especially if they’re self-employed — clients who feel especially satisfied with the service often choose to offer something extra. It’s not about the amount, but the gesture.
Here’s what’s generally considered appropriate:
- A reasonable tip is $20 to $50 for standard sessions
- Higher-end or extended shoots might warrant $50 to $100+, if you feel it’s well-earned
- Tipping is optional, not expected — especially in professional or business photography settings
If tipping isn’t feasible or doesn’t feel right for the situation, you can still show appreciation in meaningful ways:
- Leave a positive review on Google or Yelp
- Refer the photographer to friends, coworkers, or local businesses
- Tag them on social media if you post your headshots (with credit)
Should You Choose a Freelancer or a Studio?
A study by Willis and Todorov (2006) found that people form rapid judgments about traits like trustworthiness and competence within just 100 milliseconds of seeing a face, highlighting how crucial a strong first impression is. When it comes to capturing that impression, freelance photographers often provide a more personalized and flexible experience, allowing for creative input and direct communication.
On the other hand, studios offer standardized, full-service packages with professional teams and consistent quality, which can be ideal for clients seeking convenience and reliability. Ultimately, your choice depends on whether you prioritize a tailored, creative session (freelancer) or a streamlined, comprehensive service (studio).
Does the Time of Year Affect Headshot Pricing?
Yes, the time of year can influence headshot pricing — especially during peak seasons. Spring and early fall are the busiest times for headshot bookings, often due to better weather and increased demand from graduates, professionals, and corporate teams. During these months, photographers may raise rates slightly or have limited availability. In contrast, slower months like mid-summer or post-holidays may offer discounts or more flexible scheduling. Some photographers also run seasonal promotions or mini-session events. If you’re budget-conscious, booking during off-peak times can help you secure quality work at a lower rate.
Build Your Brand With The Right Headshot!
A professional headshot is more than just a photo, it’s your first impression and your visual handshake with potential clients, employers, or collaborators. Investing in a high-quality headshot reflects your commitment to personal branding and how you want to be perceived online and offline.
Choosing the right photographer, whether a freelancer or a studio, along with factors like location, session length, and retouching services, directly impacts the final cost and quality of your headshots.
At Dnb productions, we specialize in affordable professional headshot photography services, offering customized packages that balance creativity, expertise, and value. Whether you need business headshots, LinkedIn profile photos, or full branding sessions, our experienced team ensures a smooth process and delivers stunning images that truly represent your unique professional identity without unnecessary hassle or inflated prices.
Ready to make a strong impression with expert headshot photography? Let’s create your perfect look together.
Save time and money with Dnb productions, where we deliver high-quality, polished headshots quickly and efficiently — perfect for busy professionals who want to look their best without the wait or the high price.