Good vs. Bad Headshots: A Comparative Guide
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The images included in this post is AI-generated
You’ve got your resume ready, your cover letter polished—but what about your headshot? It’s more than just a photo; it’s the first impression you make. Most headshots fail to make an impact. A bad headshot—poor lighting, awkward posing, or unprofessional editing—can hurt your personal brand. Whether you’re a business professional, actor, or job seeker, the wrong photo can make you seem untrustworthy, costing you clients, auditions, or job opportunities.
But a high-quality, professional headshot does the opposite. It builds credibility, makes a great first impression, and helps you stand out. In this guide, we’ll break down good vs bad headshots, highlight common mistakes, and show you how to get the perfect LinkedIn profile photo or business headshot.
A good headshot is more than just a photo—it’s a reflection of your personal brand. Whether for business, event, or online profiles, a strong headshot makes you look professional, confident, and approachable. Here’s what to focus on:
Lighting: Soft, even lighting enhances clarity and avoids harsh shadows or overexposure.
Framing: The focus should be on your face, typically cropped from the chest up for a balanced look.
Expression: A natural, relaxed smile or neutral, approachable expression works best—forced or intense looks can feel unnatural.
Attire: Dress professionally and industry-appropriately. Solid colors work better than bold patterns or logos, which can be distracting.
Background: A clean, neutral background keeps the focus on you. Avoid cluttered or overly busy settings.
A great headshot can open doors—make sure yours sends the right message!
According to a 2024 survey by Ringover, 76.5% of recruiters preferred AI-generated headshots over real ones, and 74.4% were more likely to interview candidates with headshots.
Why Does a Good Headshot Matter?
A professional headshot can:
✔️ Make you look approachable and trustworthy, which is great for networking.
✔️ Strengthen your personal brand on LinkedIn, websites, and social media.
✔️ Help you make a positive first impression with employers, clients, or casting directors.
Read More: Makeup Tips for Headshot Photography
Common Mistakes Leading to Bad Headshots
A bad headshot doesn’t just fail to impress—it can actively harm your personal brand. Whether it’s for business, acting, or online profiles, a poor headshot can make you appear unprofessional, unapproachable, or even untrustworthy. Here’s what to avoid:
- Poor Lighting – Harsh shadows, overexposed areas, or dim lighting can make you look tired, older, or unprofessional.
- Bad Framing – If your face is too far away, cropped awkwardly, or off-center, it loses impact. A headshot should focus on your face, typically cropped from the chest up.
- Unnatural Expression – A forced smile, intense stare, or overly serious look can feel off-putting. You want to appear confident and approachable, not robotic or intimidating.
- Unprofessional Attire – Distracting patterns, flashy logos, or overly casual clothing can make you look out of place. Your outfit should match your industry and personal brand.
- Cluttered or Distracting Background – A messy background shifts focus away from you. A clean, neutral setting ensures you remain the center of attention.
A bad headshot can close doors before you even get a chance to make an impression. Avoid these mistakes to ensure your photo represents you in the best light!
Did You Know? People trust photos where the subject appears genuine, confident, and approachable. |
Good Headshots vs. Bad Headshots: Key Differences
Aspect | Good Headshots | Bad Headshots |
Lighting | Soft, even lighting highlights facial features. | Harsh or dim lighting creates unwanted shadows. |
Expression | Relaxed, natural smile; approachable. | Forced, stiff, or overly intense expressions. |
Framing | Proper head and shoulder framing. | Off-center, too much or too little space. |
Background | Clean, neutral background. | Busy, distracting, or cluttered. |
Attire | Professional, well-fitting, neutral colors. | Bright patterns, logos, or overly casual wear. |
Pose | Confident and natural posture. | Slouched, stiff, or awkward angles. |
How to Avoid Bad Headshots?
A great headshot is a combination of preparation, technique, and professionalism. Here’s how you can ensure your headshot truly represents you:
1. Prepare in Advance
Your headshot is your first impression, so planning ahead is crucial.
- Choose the Right Outfit: Wear solid colors that complement your skin tone. Avoid busy patterns, logos, or overly trendy outfits that may not age well.
- Groom Yourself: Ensure your hair is neatly styled, and if applicable, keep your makeup natural. A clean-shaven or well-groomed beard adds to a polished look.
- Pick the Right Background: Opt for a neutral, clutter-free background that keeps the focus on you.
2. Find the Right Photographer
Not all photographers specialize in headshots, so choosing an experienced professional makes a difference.
- Look at Their Portfolio: A skilled headshot photographer knows how to bring out the best in their subjects. Review their work to see if their style matches your needs.
- Ask for Guidance: A professional will direct you on posing, lighting, and expressions to ensure your photo looks natural and confident.
3. Communicate Your Vision
Your headshot should reflect your personal brand and industry.
- Discuss Your Goals: Whether you want a corporate, creative, or approachable look, let the photographer know what you’re aiming for.
- Experiment with Expressions: A slight smile, a neutral face, or a warm expression can send different messages—try a few options to see what works best.
4. Review Your Shots
Before wrapping up the shoot, take a moment to check the images.
- Look for Any Issues: Check your posture, facial expression, and overall composition.
- Ensure It Matches Your Brand: Your headshot should be an authentic representation of you. If something feels off, request adjustments or retakes.
By taking these steps, you can ensure your headshot stands out for the right reasons—helping you make a strong and professional first impression.
Real-Life Examples of Good & Bad Headshots
A great headshot varies depending on the industry, but the core principles remain the same—good lighting, professional attire, and a natural expression. Below are examples of what works and what doesn’t in different professional settings:
Corporate Headshots
Used by business professionals, executives, and entrepreneurs for LinkedIn, company websites, and networking.
Good Example:
- A well-lit, neutral background (white, gray, or soft-toned) keeps the focus on the subject.
- Formal attire, such as a suit or blouse, enhances professionalism and credibility.
- A confident yet approachable expression makes the individual seem trustworthy and competent.
Bad Example:
- Poor lighting or harsh shadows can make the face look tired or unflattering.
- Casual or distracting attire (such as T-shirts, flashy prints, or overly trendy outfits) reduces professionalism.
- A stiff or awkward pose can make the person appear uncomfortable or unapproachable.
Creative Industry Headshots
Ideal for designers, artists, musicians, and freelancers who want to showcase their personality.
Good Example:
- A lively but not overwhelming background adds a creative touch without taking focus away.
- Relaxed yet confident body language conveys authenticity.
- Unique elements like a slight tilt of the head or a playful smile can highlight personality.
Bad Example:
- Overly dramatic filters or heavy editing can make the image look artificial.
- Busy, cluttered backgrounds may compete with the subject, making it hard to focus on their face.
- Over-the-top posing or forced expressions can feel unnatural and off-putting.
Acting Headshots
Used by actors for auditions, casting calls, and portfolios to showcase versatility.
Good Example:
- A neutral background ensures the focus stays on facial features and expressions.
- Minimal makeup and natural lighting help casting directors see the subject’s real appearance.
- A balanced expression (not too serious or too exaggerated) conveys emotional range.
Bad Example:
- Heavy shadows or poor contrast can obscure important facial details.
- Overdone makeup or dramatic hairstyles may limit casting opportunities.
- Forced, unnatural expressions (exaggerated smiles or overly intense stares) can make the headshot look staged.
No matter the industry, a headshot should be authentic, well-lit, and professionally composed to make a lasting impression.
Fun Fact: Even AI algorithms rank photos with open body language as more engaging! |
Which Type of Headshot Suits You Best?
Your headshot should align with your profession and personal brand. A well-crafted headshot helps build credibility, enhance recognition, and create a strong first impression. Here’s how to choose the right style based on your industry:
1. Corporate Professionals (Executives, Lawyers, Financial Advisors, Consultants)
- Style: Formal, polished, and professional.
- Background: Neutral or office setting (gray, white, or soft-toned).
- Attire: Business suits, blazers, and professional dresses. Avoid flashy colors or distracting patterns.
- Expression: Confident, approachable, and composed—think of a friendly yet authoritative look.
- Why? A corporate headshot represents credibility, leadership, and professionalism, making it ideal for LinkedIn, company websites, and business proposals.
2. Creatives (Artists, Designers, Writers, Musicians)
- Style: Relaxed, expressive, and authentic.
- Background: Can be more dynamic—textured walls, a creative workspace, or subtle outdoor settings.
- Attire: Smart-casual with some personality. Avoid overly formal attire unless it aligns with your personal brand.
- Expression: Natural and engaging—let your creativity and uniqueness shine through.
- Why? Creative professionals need headshots that reflect their personality while maintaining a professional image. These photos should feel natural and relatable.
3. Entrepreneurs & Personal Brands (Coaches, Influencers, Public Speakers, Business Owners)
- Style: A balance of professionalism and approachability.
- Background: Can be industry-related, such as a modern office, coworking space, or even outdoors for a fresh look.
- Attire: Business-casual or something that reflects your brand’s identity. Keep it neat and stylish.
- Expression: Confident, friendly, and engaging—this helps build trust with your audience.
- Why? Entrepreneurs need headshots that capture their personality while maintaining credibility. These images are often used across multiple platforms, including social media, business websites, and promotional materials.
4. Actors & Performers (Theater Artists, Models, TV Personalities)
- Style: Clean, simple, and focused on facial expressions.
- Background: Neutral or solid colors (gray, white, or black) to keep the focus on your face.
- Attire: Simple, fitted clothing with minimal distractions. Avoid heavy accessories or bright patterns.
- Expression: Varies depending on the type of roles you want—neutral, expressive, or intense.
- Why? Casting directors need to see your real facial features, so a natural, distraction-free headshot is crucial. These images should highlight your versatility and personality.
5. Social Media Influencers & Content Creators (YouTubers, Instagram Models, Bloggers)
- Style: Casual yet polished, vibrant, and engaging.
- Background: Bright and colorful settings that align with your content theme (studio, outdoor, lifestyle backgrounds).
- Attire: Trendy but professional—your style should resonate with your brand.
- Expression: Fun, energetic, and engaging. Show personality without going overboard.
- Why? Influencers rely on visuals, so a striking yet professional headshot can enhance credibility and appeal to followers. These headshots should reflect your unique brand and style.
Frequently Asked Questions About Headshots
What makes a good headshot vs. a bad headshot?
A professional headshot features proper lighting, natural expressions, and a clean background. In contrast, a bad headshot has poor lighting, awkward poses, or distracting elements that take attention away from you.
How do I know if my headshot is bad?
If your business headshot for LinkedIn profile picture looks unprofessional, has harsh shadows, or doesn’t align with your industry, it’s likely not making the right impact. A high-quality headshot should enhance your personal brand.
What are common mistakes in headshots?
Some frequent headshot photography mistakes include:
- Poor lighting (too harsh or too dim)
- Stiff or unnatural expressions
- Distracting backgrounds
- Inappropriate attire that doesn’t match your profession
Why is a professional headshot important?
A high-quality corporate headshot or actor headshot creates a strong first impression, builds trust, and enhances credibility. Whether for LinkedIn, company websites, or casting calls, a great headshot makes a lasting impact.
Can a bad headshot affect job or casting opportunities?
Yes! A low-quality headshot can make you look unprofessional, reducing your chances of getting hired, landing a client, or booking an audition. A polished, well-lit headshot increases your chances of success.
What should I look for in a headshot photographer?
Choose a professional headshot photographer with experience in your industry. Look for:
- A strong portfolio with business headshots, acting headshots, or corporate photography
- Good communication skills to help you feel at ease
- Expertise in studio lighting and natural expressions
A great headshot is an investment in your career—make sure it represents you in the best light!
Looking for the Perfect Professional Headshot?
Looking for the Perfect Professional Headshot?
A great headshot is more than just a photo—it’s a powerful tool that shapes first impressions. Whether you’re a business professional, an actor, or a creative, the right headshot can open doors, while a bad one can hold you back. Investing in a high-quality headshot ensures you appear professional, approachable, and confident.
At DNB Productions, we specialize in capturing headshots that enhance your personal brand. Whether you need a corporate, creative, or acting headshot, our expert photographers ensure perfect lighting, composition, and expression—so you stand out for all the right reasons.
Ready to upgrade your headshot? Book your session today at & make every first impression count!